Shirley Hook-Pattison
Independent Financial Planner
Your Future - Our Business

Privacy Policy

The information you provide is subject to the General Data Protection Act 2018 (GDPR - the ‘ACT’).

Your data will be used for the sole purpose of providing financial advice, administration and management.

‘Processing’ includes obtaining, recording or holding information or data, transferring it to other companies associated with us, product providers, the FCA or any other statutory, governmental or regulatory body for legitimate purposes including, where relevant, to solicitors and/or debt collection agencies for debt collection purposes and carrying out operations on the information or data.

In order to provide services to you we may be required to pass your personal information to parties located outside of the European Economic Area (EEA) in countries that do not have Data Protection Laws equivalent to those in the UK. Where this is the case, we will take reasonable steps to ensure the privacy of your information.

The information provided may also contain sensitive personal data for the purposes of the ACT, being information as your physical or mental health and condition; the committing or alleged committing of any offence by you; any proceedings for an offence committed or alleged to have been committed by you, including the outcome or sentence in such proceedings.

You may be assured that we and any company associated with us will treat all personal data and sensitive personal data as confidential and will not process it other than for a legitimate purpose associated with the service we provide you with. Steps will be taken to ensure the information is accurate, kept up to date and not kept for longer than necessary. If we provide you with financial advice, your data will be kept in accordance with FCA regulatory expectations, which in some cases mean the duration could be indefinite.

Measures will also be taken to safeguard against unauthorised or unlawful processing and accidental loss, destruction or damage to the data.

Subject to certain exceptions, you are entitled to have access to your personal and sensitive personal data held by us. You will not be charged for us supplying you with such data, however we do reserve the right to apply a ‘reasonable fee’ where requests are deemed excessive. We will respond to your request as soon as possible and within the maximum time frame of one month.

Data Protection Principles

The data protection principles in the Act set out our main responsibilities in respect of personal data as follows:

  1. Your data will be lawfully and fairly processed in a transparent manner.
  2. Your data is collected on the grounds of explicit and legitimate purposes only.
  3. We will only ask for your data when necessary, explain if data will be shared and how long it will be kept.
  4. Your data will be accurate, kept up to date and erased, without delay, should your data no longer be required for the purposes to be processed.
  5. Your data will only be retained as long as necessary.
  6. Your data will be secure.

Individual Rights

The ‘Act’ provides the following rights for clients: Please ask us for an explanation of each, should you wish to have more information.

  1. The right to be informed.
  2. The right of access.
  3. The right to rectification.
  4. The right to erasure.
  5. The right to restrict processing.
  6. The right to data portability.
  7. The right to object.
  8. Rights to automated decision and profiling.

Please ask us for an explanation of each, should you wish to have more information.

Your Right to Complain

In rare occasions where you believe your data has been wrongfully processed, stored or handled, you have the right to raise a concern with the Information Commissioner’s Office (ICO).

Details on how to do this can be found here: 


Communication and Marketing Preferences

Occasionally, we may send you marketing/promotional communications via email, telephone or the post. Recipients will be carefully selected, and information will only be sent where we feel it to be appropriate.

Please contact us if you wish to amend your preference. You will be required to opt in or out before we conduct any business with you and we will keep a record of this.

Withdrawal of Consent

If, at any time, you wish to withdraw consent wish us or any company associated with to cease processing your personal data or sensitive personal data, please contact the Data Protection Officer on 01704 549 935 or in writing to SG Financial Services, 1c Preston New Road, Southport, PR9 8PB.


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